7. Augmented Reality: Mini Cooper

The mini was first launched in 1959 by the British Motor Corporation (BMC) as a response to the European fuel crisis of the late 1950s. The concept of a mini was for it to be a four-seated, affordable car that is fuel-efficient and still small enough to travel in safety.
Augmented Reality is a form of virtual reality, through a  simple computer lens. The AR system requires three basic components: head mounted display, tracking system and mobile computer for the hardware. As of today, research and development are being done to merge these three components to portable objects, such as a pair of glasses. everyday lives in various fields. In terms of business, companies can use AR to promote and advertise products in creative ways.

Mini Cooper used AR to promote their new line of coopers in early 2009 in its country of origin, Germany. The company bought the back covers of three main German automotive magazines and used AR to show off the new models. On those selected back covers, there was a symbol along with instructions to go to a certain website in order to use AR through a webcam.

This campaign’s target audiences are mainly educated, young, and wealthy individuals who can afford a small, convenient and comfortable sports car. The main focus is on the customers who seek for novelty and want to experiment with a new "toy".
AR helps customers to know the product better because it is more convenient and interactive in these ways: 3D images which produces high definition and more details. An area it could improve is more creativity. Although this type of technology is new so it is still limited and expanding all the time.

8. THE “Slower is Better”Advertisement:

Below is an example of in my opinion a life changing billboard. No doubt the billboard is a speedometer; this one is special because it displays future traumatic consequences for cars going over the speed limit of 25mph.

Drivers will not only get to see how fast they’re going and hopefully miss out on a speeding ticket but they will tap into the reality of speeding and the consequences that await the wreck less driver.

The facts displayed are somewhat shocking but some people need to be shocked or put in fear in order to get the idea not to speed. A possible improvement could be to provide death or injuries caused by local accidents from careless driving in order to create a more personal experience for the driver to slow down. Apparently there has been a large decrease in speeding because of this interactive ad. Obviously there is only one major place for this kind of ad, that is on the side of the road, this could be seen as a weakness or strength; that is the whole point of the ad.

9. Become a Street Artist with Ecko Grafiti:

Ecko Grafiti provides an individual to experience amazing talents by creating their own graffiti. They could choose some colors to write a message or enable people to use their phone as a can of spray paint with none other than Bluetooth.

“Becoming a Grafiti Artist” encourages youth to stay creative without breaking the law. It is promoting a positive message as well as artistic individuality. The advertisement is displayed on the street where many kids can speak their mind and express how they feel without being tempted to actually do it on private property or buildings.

A suggested way to improve this ad would be to have a “like” option and place to send or save the “liked” graffiti art. Thus, encouraging these young artists of their talents or boosting their self esteem In addition, there could be a variety of colors to choose from but maybe switch them up from time and again with numerous types of brands to expose their crafty products.

10. “Run for Charity on NIKE’s Treadmill”

Any passerby willing to burn off a few calories and help donate to charity can fast and easily as they head off to work. I love this ad because it is not only helping the consumer to see how little effort it takes to exercise their body but also how little effort it takes to donate to charity. Nike has enclosed a treadmill on the ad, giving anyone that is physically able the opportunity to donate a certain amount to UNICEF for every kilometer run.

In addition, Nike is promoting the treadmill itself in case the consumer feels inclined to make a purchase of their own  treadmill. This advertisement makes a point that Nike is obviously an honorable company if they are donating to charity. Other Nike ads. promote the shoe texture or new style, i-pod entry, etc. but this gives you a real feel for what you could potentially do with your new shoes!
(to view the treadmill click the link below)
http://treadmillsforsalehq.com/

If I had to find a flaw I would say maybe give a price or website for the treadmill that people are actually interacting with incase they want to purchase it for themselves. UNICEF is a global charity run but not everyone knows exactly where the charity donation is going so perhaps people will be more motivated to run longer or faster if they knew specifically what it was for.

11. REDUCE THE BUMPS and MOISTURIZE with Nivea

Nivea used bubble wrap as a tool for potential consumers to physically grasp the idea that with Nivea’s product acne, or “bumps” will pop and be no more. Rather than using the usual poster paper they got creative with actual bubble wrap to explain their messages. This ad is safe and anyone can experiment with it. Nobody will get hurt by popping bubbles on paper and the concept is clear what the product is meant to do for you.

Not only is Nivea getting more interactive with paper bubbles; Nivea has come up with another bubble advertisement only with actual water bubbles coming from the billboard. Check out the video below introducing Nivea and the interactive water bubble billboard:

Both are very interactive and involve a consumer to pay more attention to the ad. The only downside to each would require a Nivea employee to change the bubble wrap and bubble water consistently in order to keep the consumer entertained. Perhaps the water bubbles only produce in the day time to save bubbles. As for the bubble wrap, they will just have to keep replacing it so people can continue to POP it until they want to buy new Nivea products of their own.