Monday, March 19, 2012

11. REDUCE THE BUMPS and MOISTURIZE with Nivea


Nivea used bubble wrap as a tool for potential consumers to physically grasp the idea that with Nivea’s product acne, or “bumps” will pop and be no more. Rather than using the usual poster paper they got creative with actual bubble wrap to explain their messages. This ad is safe and anyone can experiment with it. Nobody will get hurt by popping bubbles on paper and the concept is clear what the product is meant to do for you.


Not only is Nivea getting more interactive with paper bubbles; Nivea has come up with another bubble advertisement only with actual water bubbles coming from the billboard. Check out the video below introducing Nivea and the interactive water bubble billboard:


Both are very interactive and involve a consumer to pay more attention to the ad. The only downside to each would require a Nivea employee to change the bubble wrap and bubble water consistently in order to keep the consumer entertained. Perhaps the water bubbles only produce in the day time to save bubbles. As for the bubble wrap, they will just have to keep replacing it so people can continue to POP it until they want to buy new Nivea products of their own.

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