Nivea used bubble wrap as a tool for potential
consumers to physically grasp the idea that with Nivea’s product acne, or “bumps”
will pop and be no more. Rather than using the usual poster paper they got
creative with actual bubble wrap to explain their messages. This ad is safe and
anyone can experiment with it. Nobody will get hurt by popping bubbles on paper
and the concept is clear what the product is meant to do for you.
Both are very interactive and involve a consumer to
pay more attention to the ad. The only downside to each would require a Nivea
employee to change the bubble wrap and bubble water consistently in order to
keep the consumer entertained. Perhaps the water bubbles only produce in the
day time to save bubbles. As for the bubble wrap, they will just have to keep
replacing it so people can continue to POP it until they want to buy new Nivea
products of their own.
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