5. First interactive poster ad responds to people's sight

This out-of- home interactive advertisement is the first of its kind to react when the audience looks at it. The message presented here is letting the viewer see the kind of physical damage that can be done when you least expect it. In this case, a women and her partner look very happy, then suddenly you look away and she is being hit. Suggesting that women need to be careful and abuse can happen when you don’t see it coming. This can really get into the viewers head because it is very shocking and creates fearful emotional feelings. This could bring up emotional or vicarious experiences which in turn can be a negative aspect; at the same time that is the point. Anyone who sees this ad is not likely to be thinking of a happy moment. The fact is this ad is very powerful; just by someone simply looking in the other direction.

Anyone can interact with this poster who possesses sight. The main target can be anyone who has been in a situation like this or reminds the viewer to never get herself in a situation like this.