Any passerby willing to burn off a few calories and help donate to charity can fast and easily as they head off to work. I love this ad because it is not only helping the consumer to see how little effort it takes to exercise their body but also how little effort it takes to donate to charity. Nike has enclosed a treadmill on the ad, giving anyone that is physically able the opportunity to donate a certain amount to UNICEF for every kilometer run.
In addition, Nike is promoting the treadmill itself in case the consumer feels inclined to make a purchase of their own treadmill. This advertisement makes a point that Nike is obviously an honorable company if they are donating to charity. Other Nike ads. promote the shoe texture or new style, i-pod entry, etc. but this gives you a real feel for what you could potentially do with your new shoes!
(to view the treadmill click the link below)
http://treadmillsforsalehq.com/
If I had to find a flaw I would say maybe give a price or website for the treadmill that people are actually interacting with incase they want to purchase it for themselves. UNICEF is a global charity run but not everyone knows exactly where the charity donation is going so perhaps people will be more motivated to run longer or faster if they knew specifically what it was for.
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