The mini was first
launched in 1959 by the British Motor Corporation (BMC) as a response to the
European fuel crisis of the late 1950s. The concept of a mini was for it to be
a four-seated, affordable car that is fuel-efficient and still small enough to travel
in safety.
Augmented Reality is a form of virtual reality, through a simple computer lens. The AR system requires three basic components: head mounted display, tracking system and mobile computer for the hardware. As of today, research and development are being done to merge these three components to portable objects, such as a pair of glasses. everyday lives in various fields. In terms of business, companies can use AR to promote and advertise products in creative ways.
Augmented Reality is a form of virtual reality, through a simple computer lens. The AR system requires three basic components: head mounted display, tracking system and mobile computer for the hardware. As of today, research and development are being done to merge these three components to portable objects, such as a pair of glasses. everyday lives in various fields. In terms of business, companies can use AR to promote and advertise products in creative ways.
Mini Cooper
used AR to promote their new line of coopers in early 2009 in its country
of origin, Germany. The company bought the back covers of three main German
automotive magazines and used AR to show off the new models. On those selected
back covers, there was a symbol along with instructions to go to a certain
website in order to use AR through a webcam.
This campaign’s target audiences are mainly educated, young, and wealthy individuals who can afford a small, convenient and comfortable sports car. The main focus is on the customers who seek for novelty and want to experiment with a new "toy".
AR helps customers to know the product better because it is more convenient and interactive in these ways: 3D images which produces high definition and more details. An area it could improve is more creativity. Although this type of technology is new so it is still limited and expanding all the time.
This campaign’s target audiences are mainly educated, young, and wealthy individuals who can afford a small, convenient and comfortable sports car. The main focus is on the customers who seek for novelty and want to experiment with a new "toy".
AR helps customers to know the product better because it is more convenient and interactive in these ways: 3D images which produces high definition and more details. An area it could improve is more creativity. Although this type of technology is new so it is still limited and expanding all the time.
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