Everyone knows McDonald’s is fast and convenient. Well this billboard enables you to physically figure this out for yourself. The main concept is for those passing by to simply “sort your head out” when purchasing a cheap one dollar large coffee fm McDonald’s fast food restaurant. The image is distorted at first and the women is attractive so to catch someone’s eye. The ad is an image of a models head scrambled up, allowing you to really sort out the pieces to finally reveal McDonald’s logo. It can be individual or a group effort to find the correct pieces.
This kind of out- doors interactive advertising can be fun and becomes a bit of a challenge for whom ever is playing the game. Everyone loves a good challenge, and everyone loves their coffee in the morning. So why not have both with McDonald’s new interactive ad provided here!
Another example of how McDonald's is using out door interacion as a sort of game is demonsrating the coffee beansfull or half full for free coffee promotion. This encourages the consumer to hurry and get over to McDonald's before the promotion runs out. They can phyisically see the time running out with the coffee showing the date and end of poromotion.
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