Every ad these days has a QR code
attachment. This Ralph Lauren ad. is very traditional but what makes it
interactive is the QR code. QR is short for Quick Response (they can be read
quickly by a cell phone) and are originally from Japan. They are used to take a
piece of information from a transitory media and put it in to your cell phone.
QR
Codes can be found in a magazine, on billboards, a website, leaflet, or
newspaper. Anyone with a smart phone can use one, which targets pretty much
everyone willing to stop to take a photo for some information about the –shirt or
pair of pants. Many consumers will simply take a picture of the QR code from
their mobile phones and it is designed to give you full details about the
product you seek out. They are supposed to be a better version of a barcode
because instead of a scanner you can a handheld phone to “scan” the QR code.
This can include where a nearby store is to purchase this product, it may give
you some info. about an upcoming sale or coupon available.
QR codes make it easy to access
information about a product that interests you, that is right in front of you.
You are interacting by simply taking a picture and hopefully finding a nearby
location. I like the ad because it is simple but if the audience wants more interaction
then something more 3D or technology based would be preferred. Although with little
effort it offers a lot of information regarding the advertisement. 
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